Sonny Vaccaro was an American sports marking executive. Originally Sonny set up a deal with Nike persuading college coaches to encourage their players to wear Nike attire, and in return they would be compensated for it. Although Sonny’s thoughts about the industry contradicted with his morals, he continued with his work anyway. Vaccaro believed that players would often get short changed, and that everyone seemed to be making money, but the actual players. With this being a true fact, Sonny eventually quit his job, and decided to fight against the industry. Today, Vaccaro’s thoughts remain the same. Basically college athletics are a commercial enterprise and players do not receive all the benefits that they should be. One athlete found out that years after his basketball career in school his image was placed in a video game. He was not asked permission or paid for the use of his image, and this is purely wrong.
Currently Sonny Vaccaro is working with top lawyer students to sue the NCAA. They believe the documents college athletes are forced to sign deny them of crucial rights, and scam them into a lifetime of not being recognized when they clearly should be. I personally am not a college basketball fan. I know very little of them game, and pay even less attention to media surrounding it. After being informed of the issues at hand, I stand strong next to Sonny’s decision to sue the NCCA and hope for the best. On the other hand, this is a media driven society, so I’m really not surprised that this is happening.
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